Designed with a podiatrist
Developed alongside a podiatrist with over 20 years of insole design experience, not adapted from a generic mould.
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Our story
Built for people who are on their feet all day
FreshStep™ started at home, with two people who came through the door every evening with the same complaint.
How the brand got started
It started with my parents
My dad worked construction. My mum was a teacher. Both of them spent all day on their feet, and both came home with the same complaint: sore, aching feet.
I wanted to fix that. So I went looking for someone who actually understood the mechanics of it, and teamed up with an experienced podiatrist.
After a long stretch of research and development we landed on the FreshStep™ Massage Insole: built to relieve pressure and hold its shape for people who spend real hours standing, walking and working.
What makes us different
Most insoles cushion. Ours holds its shape.
Foam-only insoles flatten under your body weight within hours, which leaves your foot unsupported for the rest of the day. FreshStep pairs a firm arch cradle that keeps its shape with massage nodes that move pressure away from the heel and arch.
No silicone, no plastic
Materials that do not trap heat and moisture the way silicone and plastic do, which is why a pair lasts 12+ months.
Only sold here
Available exclusively through freshsteps.co.za. We do not sell through third-party marketplaces, so you always get the real thing.
30-day money-back guarantee
Wear them through real days on your feet. If they are not doing what we said they would, we refund you.
Local & tracked delivery
Door to door, nationwide SA
Designed with a podiatrist
20+ years of insole design
30-day money-back
Full refund if they miss
4.9 from 20 reviews
Verified buyers
Give your feet a better day
Drop them into the shoes you already own and feel the difference on the first walk.
Shop ActiveFlexFree shipping over R900 · 30-day money-back guarantee